The Rules of Master for Social Sellers to Live By
Effective Social Selling is a result of four key components that, when merged together or even followed separately, will create and provide the optimum framework for ensuring success.
One of our partners at DLAIgnite rightfully stated that effective social selling will not come from
‘doing more of the marketing activities that are failing. [Such as] more events, more advertising, more cold calling, more unsolicited emails, or more paid media.’
1 You have to be clever and trust the right methods, starting with “Never Missing a Chance to Connect and Inform”.
Jump at every opportunity presented to you in terms of being able to make connections. Whether that’s following up on every profile view you may receive on LinkedIn, vigorously checking your social media platforms to see your engagements, and going after the people and or types of people that have shown interest.
2 Which leads us to our second point, “Let the Data Work for You”.
Make your job easier for yourself by only going after those who regard your work, and allowing the current technology we have, to present the data that you’ll need in order to continue.
3 With step number three, “Getting Involved in the Process”, you will be solidifying your own chances of triumph. It will then be in your own hands, and you will have a higher chance of an accelerated rate of success.
4 Increased by the personal, human-centric touch you will have provided. By doing all of these in conjunction with step four, “Never Leaving Out the Call to Action”, you will find that effective social selling is best delivered in this way.
Studies show that ‘the more active you are on social media, the more successful you will be.
In fact, sales reps with high social network activity achieve 45% more sales opportunities, and are 51% more likely to hit their sales quotas.’
Which shows the importance of social media in modern-day social selling.